No one knows exactly what the Search Engine’s (SE’s) look for when they show a site at the top of their results. There are, however, many optimization techniques used that have proven to provide great results.
Some of the techniques I will tell you about here are techniques that I have personally gotten great results with. SEO optimization is something that is frequently changing but if you learn at least the basics you won’t go wrong.
Document type defination (DTD) is also known as Doctype, doctype informs the browser how to interpret the content of the page. If the doctype is not declared, the browser assumes you don’t know how to code, and goes into quirks mode. If you know what you are doing and include a correct HTML doctype, your page will be rendered in standards mode.
Using Valid HTML and CSS code.
Validate your html and css code and make your code w3c standard.
Validate your html code here
http://validator.w3.org
Validate your css code here
http://jigsaw.w3.org/css-validator
Title - Make sure your title is TO THE POINT. However, you also want the title to be appealing. Be sure to get your main keyword in there without adding too many “stop” words such as “the, as, only” etc. but also make sure it’s appealing to the viewer. The title is what will influence your potential viewers in the Search Engine Result Pages (SERPS.)
Use H1 and H2 tags with your main and secondary keywords. Most SE’s give a lot of weight to words that are wrapped in these tags.
Search Engine Optimization (SEO) means you are optimizing your website in order to gain top SE placement. This means link building, placing relevant, fresh content on your pages and inserting the correct META tags etc
The phrase “keyword saturation” refers to the number of times your keyword shows up on any given page. Each page on your site should have a different main keyword. You need to use this main keyword in the content of the page you are creating but do not get too carried away
Use underline, bold, strong and italics tags on each pages keywords. This SEO tip is one that has proven to be very valuable.
Copy, A minimum of 200 words of copy is suggested for each web page. In order to spider a site a search engine must have sufficient copy to spider. Less does not necessarily mean more, when it comes to search engine ranking. In general try to keep copy “above the fold”, so that visitors don’t have to scroll. Copy above the fold is usually sufficient to determine the context of the webpage.
Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.
Add an HTML sitemap to your site. Sitemaps are an import part of SEO optimization because they give the search engines a ‘hub’ where their spiders can find all of your pages through one single page.
Make your web site load fast.
Don’t mess up your site with heavy images that makes your site heavy and slow, try to optimize images that reduce weight and helps to load fast.
Conclusion
However, in this post we’ve provided you with enough basic tips to get started optimizing both yours and your client’s website. And also you have to try to learn Gateway pages, doorway pages and little bit of SEO algorithms.
Keep Learning …..Narendra Padala
